Recommendation
Understand why a location fits your team, the trade-offs involved, and what would make it the wrong choice.
Find the right place to build your team.
Choose your function and primary goal: cost, talent or stability.
We'll show you where to build.
THE RESEARCH BEHIND YOUR REPORT
A clear basis for
your next decision.
Salary benchmarks, talent depth and operating risks, with sources and dates.
We prioritise authoritative sources and review the research before publication. Where evidence is missing or insufficient, we state the gap rather than fill it with an estimate.
Inside the report
Each report assesses a location for your selected functions and primary goal, with named sources behind key figures. Top 3 and Top 5 include a side-by-side comparison.
- Tailored to your function and primary goal
- Locations ranked on cost, talent and stability
- Named sources and dates behind key figures
Location at a Glance
Get a quick view of the local conditions that shape hiring, costs and day-to-day operations, including political stability, notice periods and office rent.
Talent
Assess the depth of talent for your specific functions, English proficiency, and the risk of losing staff to other employers.
Employer Landscape
See which key employers already run your functions locally, with evidence of established capability and potential competition for your hires.
Salary and Wage Pressure
Compare role-level salaries and people costs across locations, and assess the pay pressures that could increase your budget.
Office Market
Understand office asking rents, available space and managed-office costs to assess your workplace options.
Operating Environment
Assess security, infrastructure and employment conditions that affect your operation, plus public agencies that can support setup.
Ranking and Sources
See why the location earned its position, with sources and methodology to help you explain the choice to leadership.
Comparison Report
Compare shortlisted locations on talent, people costs, office conditions and operating environment, and see the trade-offs behind the ranking.
Prices
Every location report includes a recommendation, a detailed assessment and named sources behind key figures.
One-time purchase · PDF reports · No subscription · All prices in USD
Best match
Assess your strongest match
$199
Location report
- Full report on your highest-ranked location
- Talent, salaries, key employers, office costs and operating risks
- When to choose this location, and when not to
Top 3
Compare your leading options
$349
Approx. $116 per location
Location reports
- Everything in Best match, for all 3 locations
Comparison report
- Your 3 locations side by side
- Where each one is stronger on cost, talent and stability
Top 5
Explore a broader shortlist
$499
Approx. $100 per location
Location reports
- Everything in Best match, for all 5 locations
Comparison report
- Your 5 locations side by side
- Where each one is stronger on cost, talent and stability
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Reports are a fixed snapshot of the research at the time of purchase and do not include later updates.
Who's behind PlaceKernel
Research and reports by Stefan Pinckney
Since 2010, I've helped global companies decide where and how to build their operations. I established Novo Nordisk's GBS operating model in Bangalore, an operation that has since grown to around 4,000 people, and built a shared services centre of more than 200 people for Ferring Pharmaceuticals in Lisbon. I've lived in India, the Philippines, Portugal, Switzerland and across Europe, so I know many of these locations from the inside, not only from the data.
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